Creating and printing leaflets is always a gamble – the cost can be substantial, and if you neglect to be creative, dynamic and eye catching you may just find that you have wasted your hard earned money for nothing. However, if you spend the extra time and effort to create an on-brand leaflet that conveys your message in an engaging way you will find that your investment can pay off exponentially.
Here are the top five tips for producing a leaflet that gets your business noticed, gets read by the right people, and most importantly – converts your potential customers into paying clients.
1. It all starts with the headline – While 8 out of 10 people read headlines, only 2 out of 10 will continue on to read an article or leaflet, and so it is imperative that you craft a headline that grabs your reader from the get go. Don’t settle for the first thing you think of; ensure that your headline is carefully designed to appeal to your target audience and entice them to want to know more.
2. Benefits are key – Focusing on benefits over features is a time honoured sales strategy that aims to showcase what your service or product can do for the client rather than simply detailing its bells and whistles. Determine what it is that your key demographic wants and needs and tailor your writing to those areas.
3. Create urgency – A limited time offer, a special event or a holiday – these are all great ways to create the urgency that you desire when it comes to encouraging a reader to pick up the phone or send an email in order to get your sales process started. Urgency helps conversation rates, and it can help you to increase your sales.
4. Double sided printing is always worth it – It is always shocking to see that so many businesses neglect the space on the back page of their mail-out or leaflet – this is a huge mistake. By utilising all of the available space on a pamphlet you are maximising your opportunities and doubling the chance that your clientele will read your work. It may cost a few extra pounds, but this is money very well spent. Don’t waste your back page – it’s just not worth it.
5. Tell us why you are the best. Why should your prospective clientele choose you over someone else in your industry? You need to make sure that you include testimonials, any relevant accreditation you have earned, awards and honours you have been presented with and more. Remember – people want to know what is in it for them – so ensure that you include a lot of information about why your services and/ or products are the best thing out there for them.
By following these key tips you can increase your reach and help to make sure that the people who matter – your prospective clients – not only read your leaflet, but act on it as soon as possible.